PDPA · written to you

How we look after the details you send

You asked what happens after you write to a garden on Duxton Hill. This letter is the answer. Ideas That Grow Pte. Ltd. publishes ideasthatgrow.life. Singapore’s 2012 personal-data statute — the PDPA — frames what we may do. You will see the Personal Data Protection Commission (PDPC) named where a small studio should point you toward the public authority. Headings are questions, so you can jump. Sentences are short on purpose. Date of this letter: 02 September 2026.

Part 01 — Who sits at the other end of the letter?

Your counterpart is Ideas That Grow Pte. Ltd. Street: 40 Duxton Hill, #03-01, Singapore 089617. Telephone: +65 6822 4703. Day-to-day mail: hello@ideasthatgrow.life. Data mail: privacy@ideasthatgrow.life. Hours: Weekdays 09.00–18.00 Singapore time. Our publisher’s card repeats the name and the street in a smaller type.

When this letter says “we” or “the studio”, it means that company deciding why a detail is collected and how it is used for this site and this practice. A host or a mailbox firm only follows instruction. They will not answer a privacy letter for us. Please use privacy@ideasthatgrow.life so a data note is not lost among briefs.

Do not send identity-card numbers, full payment-card digits, or medical files in order to start a conversation. If you drop that kind of material in by accident, we will ask you to take it out of the thread. We will not park it in a brand folder.

Part 02 — Which notes does this letter cover?

It covers what you type on ideasthatgrow.life, including the form at contact.php. It covers mail to hello@ideasthatgrow.life or privacy@ideasthatgrow.life. It covers a call to +65 6822 4703. It covers notes from a booked visit on Duxton Hill. It covers papers that appear once a brief is in play. It covers thin server logs from the host. It covers, in a short later part, the optional map.

It does not cover websites we did not plant. It does not cover lists your own company holds about customers or staff — unless you hand us a slice of that list as part of a brief. In that case this letter and the engagement papers apply to the slice. We are not a shop. We do not harvest children’s details for mailing. A school-project note from someone under sixteen gets a brief reply if any, and does not open a client folder.

Part 03 — What might you actually send?

A first note usually carries a name, an email, the sentences you typed, and an organisation name if you offer one. The form stores that you ticked a box pointing here. If you ring us, we may jot your number and a short spoken gist, only far enough to call you back. A meeting may add times and names of people at the table.

If work begins, we may also hold titles, office addresses, billing names, signatures on a proposal, and working papers that happen to name people — a list of workshop attendees, for example. Photographs and quotations in brand files are treated as material you supplied. We ask you to confirm you may share them.

Opening a page may leave an IP address as the host sees it, a browser string, which rooms were asked for, and when. Those logs exist to run the site, find faults, and discourage abuse. They do not become a marketing portrait of you. Browser marks live on the cookie note. A shorter version sits below.

Part 04 — What happens to a form note for hello@ideasthatgrow.life?

You press send on contact.php. Four things travel: the name you typed, the address you typed, the sentences you typed, and a mark that you agreed to this letter. They arrive in hello@ideasthatgrow.life. That is our working inbox, not a dark archive. Notes that land at hello@ideasthatgrow.life after you use the form help us grasp the ask, reply during SGT hours, offer a conversation if the work looks like creative direction or integrated communications we can take, and remember the thread so a later call is not blank. If you later hire us, that thread can open a working file. It does not seed a newsletter. It does not go to a media seller. It is not a blank cheque for other campaigns.

There is a hidden field meant to catch bots. If a machine fills it, we may throw the send away and open no file. Visible fields — name, email, message, consent — are required. We cannot answer a nameless, unconsented note through this channel. The tick means we may use those details to answer that enquiry, as this letter describes. It does not mean we add you to a list.

A free email to hello@ideasthatgrow.life, without the form, is treated in the same spirit. We answer. If work follows, we administer that work. A free email without a ticked box can still receive a professional answer. The 2012 Act allows, in narrow cases, that you have already agreed by sending a letter whose purpose is obvious. Answering the letter you just wrote is such a purpose. We still like the form, because the consent line is explicit and the privacy mailbox is printed next to it.

Part 05 — For which jobs do we use those details?

Six jobs. One: answering notes that arrived through the form, at hello@ideasthatgrow.life, or on the telephone, including booking a visit to 40 Duxton Hill. Two: judging whether a brief fits this creative-direction practice, and writing a proposal if it does. Three: performing an accepted brief — writing, reviewing, invoicing, keeping papers that name the counterpart. Four: keeping the website running, including cookie preferences and host security. Five: meeting duties the law places on a Singapore practice — keeping invoices for the period statute requires, or answering a lawful ask from a public authority. Six: handling letters sent to privacy@ideasthatgrow.life.

We do not build lookalike audiences from enquiry files. We do not sell personal data. We do not post promotional letters to a form address unless you later request a specific note. If a fresh purpose appears that is not reasonably tied to those six jobs, we will tell you and ask for consent where the 2012 Act requires it. Channel advice we give a client about that organisation’s listeners is not permission for us to pocket those listeners.

Part 06 — What lets us use them under the 2012 Act?

Consent is the ordinary door for the form. You tick a box that points here. That tick is agreement that Ideas That Grow Pte. Ltd. may use what you typed in order to answer you. You may close that door later by writing to privacy@ideasthatgrow.life. Part 12 explains what then happens. We do not hide extra jobs inside the same tick.

The Act also treats some situations as consent you have already given by how you behave, and it sets out other narrow exceptions, including a legitimate-interests path and selected operational uses, each with conditions. We rely on conduct-based consent only where you volunteered a detail for a purpose that is obvious in context — a mobile number so we can confirm a meeting time, for example. If we ever relied on legitimate interests, the only uses would be site security against abuse, or proving a legal claim. Nothing else. They would not justify a surprise mailing list. “It would be handy for the studio” is not a legitimate interest.

Even where an exception applies, we still try to tell you the reasons in this letter. Notice is a separate duty. A quiet file is easier to trust when it can be explained. People copied on a client’s briefing email are usually there because the client already has a relationship with them. We do not then send those people our own unrelated offers.

Part 07 — Do you hear the reasons in time?

The statute asks a company to tell you why data is collected, used, or disclosed, on or before it is taken, unless an exception applies. This letter is that notice for the public garden and for ordinary studio mail. The form restates the core purpose in one short consent sentence. A proposal may add extra reasons that belong only to that brief. Example: showing a draft to a printer you named. Those additions will use the same plain tone as this letter.

Part 08 — Who else might read a file?

We do not sell personal data. We do not hand enquiry files to rival marketing rooms. A file is seen by a small circle. Processors who keep the practice running may see data because of their role: the managed cloud host serving the Singapore region; the firm that runs the mailbox for hello@ideasthatgrow.life and privacy@ideasthatgrow.life; and, when a brief needs it, an accountant or adviser bound to keep confidence. Each processor should use what they see only for the task we instructed.

We may also share a detail if you ask us to — introducing you to a photographer, for example — or if the law requires it. If a dispute reaches a court in Singapore, or a regulator, we may have to produce the relevant papers. We will not pass a privacy letter to someone else so they can market to you. Inside the studio, a file opens only for people who must answer you or carry out the brief.

Part 09 — Could a copy sit outside Singapore?

When personal data leaves Singapore, the 2012 Act requires protection comparable to the statute. Our working files and the public garden are meant to live on machines that serve Singapore. Some processors — a mailbox operator, or the network that delivers Fraunces and Manrope — may handle leftover technical data on machines in other countries. Where that happens, we take steps that fit the risk: clauses in the contract, a vendor that publishes a comparable standard, or sending less than we might otherwise send.

If you ask us to use a collaboration tool you already chose, you are asking for a path you already accept. We will still avoid parking extra personal data in that tool. Want a fuller picture of one named processor? Write to privacy@ideasthatgrow.life.

Part 10 — How long does a file stay open?

Personal data should not outlive the jobs it was taken for, or the legal or business purposes that still need it. The 2012 Act says so. Notes that never become a brief are kept long enough to finish the correspondence and to recognise you if you write again in the same season. Then they are deleted or irreversibly stripped of identifiers. On Duxton Hill, a quiet enquiry is reviewed inside two years of the last real answer we sent. It is not kept because it might be interesting later.

Brief files, invoices, and contracts stay while the work is live, then for as long as Singapore’s accounting rules and ordinary professional practice still need them for later questions. When that period ends, papers are destroyed or stored so they no longer identify people, unless a disagreement or a request required by law needs a longer hold. Cookie preference marks live in your browser for half a year, as the Cookie choices panel states. They are not a studio archive. Host logs rotate on the host’s ordinary cycle, with our instruction that they must not become a second marketing database.

Closing a consent door does not always mean every line vanishes at once. An invoice the law requires us to keep will be kept. We will stop using your details for the job you withdrew — we will not keep mailing you if you refused that — and we will say what must remain and why.

Part 11 — Can you inspect a record, or put a fact right?

You may ask Ideas That Grow Pte. Ltd. to show you personal data we hold about you. You may also ask how that data has been or might have been used or disclosed in the twelve months before your ask, subject to the statute’s exceptions. You may also ask us to correct a fact that is wrong or incomplete. Write to privacy@ideasthatgrow.life, or post to 40 Duxton Hill, #03-01, Singapore 089617. Give us enough to find the file. Your name, the address you typed on the form, and an approximate date usually suffice.

We aim to answer within the window PDPA and PDPC guidance expect. You should at least get a first acknowledgement during SGT hours once the mailbox is read. We may need to check that you are the person concerned. If the statute lets us charge a reasonable access fee, we would say so before starting chargeable work. Many simple corrections and recent-enquiry lookups can be done without a fee. The statute also lets us withhold or redact some records. Example: someone else’s information that cannot fairly be split out, or a privileged paper. The answer will say if something is held back.

Putting a fact right does not let you rewrite a professional opinion sitting in a working paper. The right is narrower than that. You may have names, spellings, and contact details put straight. If we disagree that a passage is inaccurate, we will note your position on the file where the Act expects that courtesy.

Part 12 — What if you no longer want a particular use?

Write to privacy@ideasthatgrow.life. We will explain the likely consequences. Closing the door on a later reply means this desk stops writing to that mailbox about the conversation you started. It also means a proposal cannot usefully continue on that channel. Closing the door does not unwind work already done under a brief. It does not force us to shred records we must keep. It does require us to halt any onward use that rested on that consent, once we understand the request, within a reasonable time. If you only want the map on the contact page to stay unloaded, you do not need a formal letter. The cookie panel will do.

Part 13 — What does your browser keep?

Browser marks — cookies and similar storage — are described in full on the cookie note. Necessary marks remember whether you allowed, refused, or mixed optional tools. They stop the banner repeating itself from room to room for half a year. The only optional category on offer today is the Google Maps load on the contact page. We have not planted an advertising pixel. We have not planted a third-party measurement suite. You choose through the buttons that allow everything, refuse the extras, open the tray, and save. How to change a choice later is on the cookie note. A browser tick does not replace your right to inspect or amend personal data held in our mailboxes and files.

Part 14 — Does the map on contact.php collect anything?

Allow the map bed and contact.php may pull in a Google map pinned on 40 Duxton Hill. Google may then see a technical address, browser facts, and how you touch the map. That trail belongs to Google. We are not handed a named profile, and we do not score a lead from it. Refuse the bed and you still have the street line, the phone, and the mailbox in plain text. What Google does with Maps data is set out in Google’s own privacy papers.

Part 15 — How do we try to keep a file accurate and safe?

We must make a reasonable effort to keep personal data accurate and complete. That duty is sharper if the data will shape a decision that affects you, or will be disclosed to another organisation. Our decisions are usually about whether a brief fits, and how to address the letter you sent. We therefore start from the spelling and details you gave us. Staff should not “improve” how a name is spelled, or a company style, unless they have asked you. If a visiting card and a signature line in email disagree, the desk follows whichever form you last confirmed in writing.

We must also protect personal data we hold. Reasonable security arrangements should prevent unauthorised access, gathering, use, disclosure, copying, alteration, disposal, or similar harms. In a small Duxton Hill room those arrangements are practical. Mailboxes for hello@ideasthatgrow.life and privacy@ideasthatgrow.life need authenticated access. The public site travels over ordinary encrypted transport from the managed cloud host that serves the Singapore region. Working papers sit on systems we control, or on processors acting on written instruction. They do not sit on shared public boards. Loose paper from a workshop table is not left on the stairs. When a file closes and retention ends, deletion is meant to be real, not a slide into a dusty drawer labelled “old”.

No studio can honestly claim a system sits beyond all interference. Our commitment is to arrangements that fit the sensitivity of what we actually hold — names, mailbox addresses, and briefing copy — plus swift attention if a gap turns up. If you believe your data has been mishandled, write to privacy@ideasthatgrow.life. Where a notifiable breach standard under the law of Singapore applies, we will consider whether authorities and affected people must be told. We will follow the manner that standard requires.

Part 16 — Will we ring you with marketing?

Form notes do not feed a volume outbound list. If we ever sent a marketing message to a telephone number in Singapore, we would follow Singapore’s Do Not Call rules. That includes checking the register where the rules require it, and honouring a clear refusal. A reply to the enquiry you wrote is not treated as a cold marketing push. If you do not want even a considered professional note once we have first replied, say so in one sentence. Write to privacy@ideasthatgrow.life or hello@ideasthatgrow.life.

Part 17 — What about typefaces and other websites?

Pages here may link out. Those destinations keep their own practices. Once you leave ideasthatgrow.life, we are not the company responsible for personal data those other sites collect. Type for this garden is requested from Google Fonts (Fraunces and Manrope). That request may let Google see a technical address in order to send the files. It is a display choice, not a brief about your brand. If you block third-party fonts you still receive the HTML and our style sheet.

Part 18 — If you are unhappy, who listens?

Please write first to privacy@ideasthatgrow.life or to 40 Duxton Hill, #03-01, Singapore 089617, so we can open the file and reply. We treat such letters as part of our PDPA duty, not as a nuisance. If the matter cannot be settled with the studio, you may take it to the PDPC, Singapore’s public authority for the 2012 Act. Contact details and complaint pathways sit on the PDPC’s own public website. We will cooperate with whatever enquiry the PDPC opens, as the law requires. Using the PDPC’s process does not stop you seeking other remedies Singapore law may still allow.

This letter is not legal advice to you. It is not a stand-in for the statute’s text, or for advisory guidelines the PDPC publishes. It is our account of how a creative-growth practice on Duxton Hill intends to behave.

Part 19 — Where do you write?

Privacy mailbox: privacy@ideasthatgrow.life. General studio mailbox: hello@ideasthatgrow.life. Telephone: +65 6822 4703, Weekdays 09.00–18.00 Singapore time. Postal address: Ideas That Grow Pte. Ltd., 40 Duxton Hill, #03-01, Singapore 089617. Related rooms: publisher’s card, cookies, working terms, contact.

Part 20 — Will this letter change?

We may revise it when our practices, processors, or the law need a clearer sentence. Fresh wording will sit here with a fresh date. Bigger shifts — a new purpose, another optional embed, another mailbox — will be listed in Part 21. They will not be hidden in a rearranged paragraph. Using the form after a revision is a chance to read the revised wording. That is not a ruse to widen consent. For a live brief, a change that touches how that organisation’s information is handled will also be mentioned in ordinary correspondence, wherever the 2012 Act expects notice.

Part 21 — What changed, and when?

02 September 2026 — Garden letter opened for ideasthatgrow.life. It names the studio, explains form notes that land at hello@ideasthatgrow.life, sets out PDPA bases for use, says how long a file lasts, how you inspect or amend a record, what the browser keeps, what the map on contact.php may collect, how we guard a file, and how to reach the PDPC. This letter was last updated on 02 September 2026.